Figures of the World Cup in Gardena-Gröden
Forty-three TV networks have reported from Gardena-Gröden on the two races in December 2007. Fifteen hours were broadcast reaching 30 million viewers in the classic Alpine countries such as...
... Austria, Switzerland, Italy, Germany and France alone This translates into an equivalent advertisement value for the name “Val Gardena-Gröden” of € 1.8 million. This estimate was determined by a Milan-based press review. The agency set the value for the term “Gröden” to € 850,000. The live audience has increased by about 1% compared to 2006: approximately 7,000 ski fans have come to Gardena-Gröden.
