City Events build added Value for the Skiing Sport

“I am a big fan of the City Event in Munich“ says Srecko Medven, President of Club5, the umbrella associa-tion of 15 classic World Cup ski races. “The sport of skiing needs events like these, particularly in larger cit-ies. They are good for the sport and create added value.“

The parallel slalom that took place on January 1st on the „Olympiaberg“ in Munich was true advertising for the sport counting over 17,000 spectators at the site, 2 ½ hours of live broadcast on TV and 3.5 million TV viewers in Germany alone. A one-million global audience followed the event on TV.

“And this is why Club5 supports events of this nature. They offer a thrilling atmosphere, attractive events and, furthermore, bring attention to the sport.” adds Mr. Medven. “This raises the profile of the sport and particularly larger cities start to get enthusiastic about skiing again.”

A perfectly organized race contributed to the success of the event. Garmisch-Partenkirchen which has been part of Club5 from the start, established an efficient and mutual partnership with the Munich Olympic Park: "Both LOCs are working closely together, supporting each other with the respective expertise. This years  critical weather situation demanded some additional men power to help finish the race course, which we were able to provide to our partner on a very short notice" explains Club 5 Vice President Peter Fischer.

Club5 was founded in 1985. The association includes Ski World Cup event organizers from Kitzbühel, Wen-gen, Garmisch, Val d’Isère, Gardena/Gröden, Alta Badia, Cortina d‘Ampezzo, Kranjska Gora, Maribor, Lake Louise, Schladming, Adelboden, Kvitfjell, St.Moritz and Åre.
The main goal of the association is to work alongside the International Ski Federation FIS and national ski federations to strengthen the racing sport, to improve the quality of racing events and to find common solu-tions within the frame work of existing organizations.