A brilliant idea by Edmund Dellago that will be put into action this weekend.
At one time or another it's happened to everyone...sitting in front of your TV changing channels and a live ski event pops up but you have no clue as to where the event is being held! Sponsors are usually always the same and so you have to try and get a glimpse at a number or wait for the commercial break to get a quick up-to-date on the whole situation. Edmund Dellago,vice president of the Saslong Classic Club, proposed a solution to the problem at a meeting in September. His idea was to display the location of the event directly on the TV screen near the TV station's logo. The idea was immediately put into action by the satellite channel Eurosport. National European stations have yet to embrace the new concept.