The promotional campaign for kids to wear safety helmets „ Be cool...wear a helmet!“ was sponsored by daily newspaper „Dolomiten“, insurance agency „Uniqa“ (Eberharter’s sponsor) and the province of Bolzano. „We’re trying to convince kids to wear helmets when they go skiing“, stressed the director of the Dolomiten, Toni Ebner. „If you’ve got brains, you should protect them“, says Ebner, who together with Stefania Demetz of the OC, Helmut Krieghofer, manager for Uniqa, Andreas Vieider compiler for the Dolomiten and of course, Stephan Eberharter distributed the helmets to the 100 „cool“ kids.